Top 10 Network TV Show Websites – Week Ended 01-19-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleOnline Search Share, November & December 2007
Also see: Related story from Hitwise: “Google Sets New High with 66% of US Searches in December” Nielsen Online’s version of search share (chart): “Share of Online Searches by Engine, December 2007“...
View ArticleGoogle Leads Search Share with 58%, Yahoo Gains a Tad
Among core search engines, Google Sites remained the top search property in December 2007 with 5.6 billion core* searches conducted in the US – a 58.4% share of the search market, according to the...
View ArticleHummer.com Ranks Highest in Usefulness to New-Vehicle Shoppers
Hummer.com ranks highest among automotive manufacturer websites for usefulness in new-vehicle shopping for a second consecutive time, according to the JD Power and Associates 2008 Manufacturer Web Site...
View Article$9.5B in Super Bowl Sales, 36% Say Ads Most Important Part of Game
Some 158 million people will watch the Super Bowl on Feb. 3 and spend a total of $9.5 billion on Super Bowl-related merchandise – an average of $59.90 per person, up from last year’s $56.04 – according...
View Article‘Top Friends’ Top Facebook App, MySpace Has Largest Widget Audience
In November 2007, nearly 148 million US Internet users viewed widgets – representing 81% of the total audience, according to comScore’s November 2007 US rankings of the top web widgets. (more…)
View ArticleSenior Marketers: Little Confidence in Ability to Track Multichannel Campaigns
More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time, and...
View ArticleTop 10 Automotive Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleWriters’ Strike Could Benefit Online Video
Most web users (79.1%) are aware of the Hollywood writers’ strike, according to a Burst Media survey about the ongoing writers’ strike and the near-term media implications (via Reel Pop). (more…)
View ArticleGroupM: Ad Spend to Increase Nearly 7% to $479B in ’08
Global advertising spending in measured media is expected to show 6.8% year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0% YOY increase, according to GroupM‘s “This Year, Next...
View ArticleDigital Music Sales Near $3B, Don’t Offset CD Sales Slump
Music sales via online and mobile channels have risen from zero to an estimated $2.9 billion – or 15% of industry sales – over the last five years, making music more digitally advanced than any...
View ArticleComments on Video Sites, an Indication of Engagement, Totaled 27MM in ’07
Total user-generated videos (UGVs) published in 2007 topped an estimated 1.2 million, along with 26.5 million associated comments, according to “User Generated Video 2005 – 2008: Metadata Metrics,”...
View ArticleOnline Newspaper Viewership Reached Record High in ’07
Average monthly unique audience figures for newspaper websites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than 6% over 2006 numbers, according to the...
View ArticleTop 10 Online Retailers by Conversion Rate – December 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleKids Age 2-14 Consume Digital Content on a Device 3-7 Times a Month
On average, kids between the ages of 2 and 14 are consuming digital content between three and seven times a month on a single device, according to The NPD Group’s recently released report, “Kids and...
View ArticleSignificantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers
Advertisers can expect an 84% improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) – and a much more significant 9-times higher...
View ArticleBaidu Third-Largest Search Property Worldwide, Beats Google in China
Baidu.com – the leading search engine in China – was the third-ranked search property worldwide with 3.4 billion searches in December 2007, capturing 5.2% of worldwide search share and beating out...
View ArticleInfluentials Talk about Automotive Brands
Close to three in five “Influentials” (57%) know many people who are at least very knowledgeable about vehicles (compared with just 18% of “Non-influentials”), and they talk about vehicles mostly to...
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